Last updated: June 21, 2026

This Privacy Policy describes how NUMA LABS LLC (“SandCloud,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit or make a purchase from thesandcloud.com.

This Privacy Policy applies to our website, online store, advertising, customer support, email communications, and any related services we provide.

1. Company Information

Company Name: NUMA LABS LLC

Website: thesandcloud.com
Contact Email: support@thesandcloud.com

2. Information We Collect

We collect personal information that you provide directly to us, information collected automatically when you use our website, and information we receive from third-party service providers.

Information You Provide to Us

When you browse our website, place an order, contact us, or subscribe to marketing communications, we may collect the following information:

• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Order details
• Payment-related information
• Customer support messages
• Product reviews or feedback
• Any other information you choose to provide

We do not store your full payment card details. Payments are processed securely by third-party payment processors and/or Shopify Payments, depending on the payment method used.

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Products viewed
• Referring website
• Time spent on the website
• Cart activity
• Checkout activity
• Cookie and tracking information

This information helps us operate the website, improve the customer experience, analyze traffic, prevent fraud, and measure the performance of our advertising.

Information from Third Parties

We may receive information from third-party platforms and service providers, including:

• Shopify
• Payment processors
• Shipping and fulfillment partners
• Analytics providers
• Advertising platforms such as Meta, Google, TikTok, Pinterest, or similar platforms
• Email and SMS marketing platforms
• Customer support tools
• Fraud prevention providers

3. How We Use Your Information

We use your personal information for the following purposes:

• To process and fulfill your orders
• To process payments
• To arrange shipping and delivery
• To send order confirmations, shipping updates, and transactional emails
• To provide customer support
• To respond to your questions or requests
• To manage returns, refunds, or exchanges
• To personalize your shopping experience
• To improve our website, products, and services
• To analyze website performance and customer behavior
• To prevent fraud, abuse, chargebacks, and unauthorized transactions
• To send marketing emails or promotional messages, where permitted
• To run, measure, and improve advertising campaigns
• To comply with legal, tax, accounting, and regulatory obligations
• To protect our rights, property, customers, and business

4. Shopify

Our store is hosted on Shopify. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you.

When you visit our store or make a purchase, Shopify may process certain personal information on our behalf, including order details, checkout data, payment-related information, customer account information, device information, and usage information.

Shopify has privacy tools for merchants and customers, including customer privacy settings and consent-related features designed to help merchants manage privacy compliance. Shopify states that its platform is designed to help merchants provide transparency and control over customer personal information.

You can learn more about Shopify’s privacy practices through Shopify’s own privacy resources. Shopify’s Consumer Privacy Policy explains how Shopify may use personal data depending on how customers interact with Shopify, merchants, and Shopify consumer services.

5. Cookies and Tracking Technologies

We use cookies, pixels, tags, and similar technologies to operate our website and improve your shopping experience.

These technologies may be used to:

• Keep your cart active
• Remember your preferences
• Enable checkout functionality
• Analyze website traffic
• Understand product and page performance
• Measure advertising campaigns
• Show relevant ads on third-party platforms
• Prevent fraud and improve security

Some cookies are necessary for the website to function. Others, such as analytics and advertising cookies, may be optional depending on your location and consent choices.

You can manage cookies through your browser settings. Depending on your region, you may also be able to manage cookie preferences through our website’s cookie banner or privacy settings.

6. Advertising and Analytics

We may use third-party advertising and analytics tools to understand how visitors use our website and to deliver relevant ads.

These services may collect or receive information from our website and elsewhere on the internet, including through cookies, pixels, and similar tracking technologies.

Advertising partners may use this information to help us:

• Measure ad performance
• Build audiences
• Retarget visitors
• Understand purchases and conversions
• Improve our marketing campaigns

We do not sell your personal information for money. However, under certain privacy laws, sharing information with advertising platforms for cross-context behavioral advertising or targeted advertising may be considered a “sale,” “sharing,” or “targeted advertising.” Where required by law, you may opt out of this type of data use.

7. Email and SMS Marketing

If you subscribe to our marketing communications, we may use your email address or phone number to send promotional messages, product updates, offers, and other marketing content.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at:

support@thesandcloud.com

If we offer SMS marketing, you may opt out by following the instructions provided in the SMS message.

8. Sharing Your Information

We may share your personal information with service providers and business partners who help us operate our business.

These may include:

• Shopify
• Payment processors
• Fraud prevention providers
• Shipping carriers
• Fulfillment warehouses
• Customer support platforms
• Email and SMS marketing providers
• Analytics providers
• Advertising platforms
• Review platforms
• IT and website service providers
• Legal, accounting, tax, or compliance advisors

We may also disclose personal information if required to do so by law, regulation, legal process, government request, or to protect our rights, customers, business, or others.

9. International Data Transfers

NUMA LABS LLC is based in the United States, and our service providers may operate in the United States, Canada, Europe, Australia, or other countries.

When you access our website or place an order, your personal information may be transferred to, stored in, or processed in countries outside your country of residence. These countries may have data protection laws that differ from those in your location.

Where required, we take reasonable steps to ensure that appropriate safeguards are in place for international transfers of personal information.

10. Legal Bases for Processing

For customers located in the United Kingdom, European Economic Area, or other regions requiring a legal basis for processing, we may process your personal information based on one or more of the following legal bases:

• Contract: To process and fulfill your order
• Consent: For certain marketing, cookies, or optional data uses
• Legitimate interests: To improve our website, prevent fraud, analyze performance, and operate our business
• Legal obligation: To comply with tax, accounting, consumer protection, or regulatory requirements

The UK GDPR gives individuals rights such as being informed, access, rectification, erasure, restriction, portability, objection, and rights related to automated decision-making.

11. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

• Processing and fulfilling orders
• Providing customer support
• Managing returns, refunds, and disputes
• Complying with legal, tax, accounting, and regulatory obligations
• Preventing fraud and protecting our business
• Maintaining business records

When personal information is no longer needed, we will delete, anonymize, or securely retain it as required by applicable law.

12. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information.

These rights may include:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to request restriction of processing
• The right to object to certain processing
• The right to data portability
• The right to withdraw consent
• The right to opt out of marketing communications
• The right to opt out of targeted advertising, sale, or sharing of personal information, where applicable

To exercise your rights, contact us at:

support@thesandcloud.com

We may need to verify your identity before processing your request.

13. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

California privacy rights may include:

• The right to know what personal information we collect, use, disclose, sell, or share
• The right to access your personal information
• The right to correct inaccurate personal information
• The right to request deletion of personal information
• The right to opt out of the sale or sharing of personal information
• The right to limit the use and disclosure of sensitive personal information, where applicable
• The right not to be discriminated against for exercising your privacy rights

The California Attorney General describes CCPA rights as including rights to know, delete, opt out, non-discrimination, and, since January 1, 2023, rights such as correction of inaccurate personal information.

Categories of Personal Information We May Collect

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers, such as name, email address, phone number, IP address, billing address, and shipping address
• Commercial information, such as products purchased, order history, and cart activity
• Internet or network activity, such as browsing behavior, device information, and website interactions
• Geolocation information, such as approximate location based on IP address
• Customer support information, such as messages, requests, or complaints
• Inferences, such as shopping preferences or product interests

Sources of Personal Information

We collect personal information from:

• You directly
• Your device or browser
• Shopify
• Payment processors
• Shipping partners
• Advertising platforms
• Analytics providers
• Customer support tools

Business Purposes

We collect and use personal information for:

• Order processing
• Payment processing
• Shipping and fulfillment
• Customer support
• Marketing and advertising
• Analytics
• Fraud prevention
• Legal compliance
• Website improvement

Sale or Sharing of Personal Information

We do not sell your personal information for money.

However, we may share certain identifiers, device information, internet activity, and purchase-related information with advertising partners to provide targeted advertising or measure ad performance. This may be considered “sharing” or “selling” under California law.

California residents may opt out by contacting:

support@thesandcloud.com

or by using any privacy controls, cookie settings, or “Do Not Sell or Share My Personal Information” link made available on our website.

14. Canadian Privacy Rights

If you are located in Canada, your personal information may be protected under Canadian privacy laws, including PIPEDA where applicable.

PIPEDA’s fair information principles cover the collection, use, disclosure, and access to personal information in the private sector.

Canadian customers may request access to, correction of, or deletion of personal information by contacting us at:

support@thesandcloud.com

15. Australian Privacy Rights

If you are located in Australia, your personal information may be protected under the Australian Privacy Act and Australian Privacy Principles, where applicable.

The Australian Privacy Principles are principles-based rules that govern how personal information is handled, and the OAIC describes personal information as information or an opinion that identifies or could reasonably identify an individual.

Australian customers may contact us to request access to or correction of their personal information at:

support@thesandcloud.com

16. Security

We take reasonable measures to protect personal information from unauthorized access, loss, misuse, alteration, disclosure, or destruction.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your personal information.

17. Children’s Privacy

Our website is not intended for children under the age of 13, or the equivalent minimum age in your jurisdiction.

We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us at:

support@thesandcloud.com

and we will take appropriate steps to delete the information.

18. Third-Party Links

Our website may contain links to third-party websites, apps, or services.

We are not responsible for the privacy practices, content, or policies of third-party websites or services. We encourage you to review their privacy policies before providing personal information.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations.

When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page.

Your continued use of our website after any changes means that you acknowledge the updated Privacy Policy.

20. Contact Us

If you have any questions about this Privacy Policy, your personal information, or your privacy rights, you can contact us at:

NUMA LABS LLC
8206 Louisiana Blvd NE, Ste A #9399
Albuquerque, New Mexico 87113
United States

Email: support@thesandcloud.com